Independent multi award winning distiller, Loch Lomond Whiskies, has unveiled a spectacular new design for its packaging as part of further significant investment into the brand.
The refresh marks the next chapter for the whisky distiller which can trace its roots back to 1814 and has since grown to become one of the most diverse, adept and capable distilleries in Scotland.
The bold new packaging initiatives underlines the continuing ambition of the brand, and its parent The Loch Lomond Group, to further grow its already impressive sales and presence internationally.
Loch Lomond Whiskies sees the entire portfolio of whiskies, including its collection of three 12-year-old expressions, its limited edition “The Open” expressions, and its older age single-malts, all unveil a striking new look.
Both primary and secondary packaging have been re-designed using richer and deeper colour tones and bolder fonts to improve the products’ visibility and impact on shelf. A new contemporary bottle design which includes detailed embossing to improve tactility, has also been introduced helping to drive significant premiumisation and create clear differentiation from other whisky brands in the market.
In addition to the new visual designs, Loch Lomond Whiskies has undertaken work to update its pack copy to reinforce its brand storytelling, showcase its history, heritage and its strong connection to the stunning Loch Lomond area, and highlight its signature style of fruit, honey and soft smoke.
The significant investment in the brand has been delivered across all of Loch Lomond Whiskies’ domestic, international and GTR ranges. The premium aged range also benefits from an elevated bottle style, with metalized labels and shoulder coins and mirrored on a crystal style with heel embossing.
